built in St. Petersburg, FL · 2025

We build websites
before anyone asks.

An AI-powered system that finds local businesses with great reviews but no website, builds them a custom site, and delivers it to their doorstep. Fully automated. Self-sustaining. Already prototyped.

36M+
US small businesses
~40%
have no website
$399
average sale price
$49/mo
recurring care plan
The problem

Great businesses. Invisible online.

Millions of local businesses have loyal customers, strong reviews, and zero web presence. They know they need a website. They just never get around to it -- too busy, too intimidated, or too burned by bad agencies in the past.

The traditional approach is cold pitching. We don't pitch. We show up with the site already built.

⭐
4.7 stars. 312 reviews. No website.
This business exists all over Google Maps. Beloved by customers. Completely undiscoverable to anyone searching online.
📱
People search before they visit
97% of consumers search online before visiting a local business. No website means no first impression, no booking link, no hours, no menu.
💸
Agencies charge too much, deliver too slow
A local web agency charges $2,000-5,000 and takes 6-12 weeks. We charge $399 and go live in 48 hours. That gap is the opportunity.
🤖
AI makes this possible at scale now
A year ago this required a team of copywriters and designers. Today one person with the right AI stack can do it at 1,000x the volume.
The system

Eight agents. One machine.

OpenClaw is the automation engine behind CrispySites. Eight specialized AI agents handle every step of the pipeline -- from finding leads to keeping clients happy years after the sale.

Acquisition pipeline
🔍
Scout
Finds 4-star+ businesses with no website via Google Places API
📋
Researcher
Pulls reviews, hours, photos. Verifies socials. Builds a full brief.
✍️
Copywriter
Writes completely custom copy from the research. No templates.
🎨
Builder
Generates full HTML/CSS site with custom palette and layout.
🚀
Publisher
Deploys to Cloudflare Pages. Unique preview URL per business.
📬
Outreach
Writes personalized email + SMS. Queues sequences in Instantly.
↓ business claims their site ↓
Post-sale retention
🛡
Caretaker
Handles client change requests via text. Auto-applies safe changes. Flags risky ones for approval.
💓
Pulse
Proactively texts clients about milestones, seasonal tips, traffic reports, and upsell opportunities.
👤
Your only job
Review outreach emails before they send. Handle warm replies personally. Everything else runs without you.
~1hr / day max
The business model

Two revenue streams. One builds. One compounds.

The one-time sale funds operations. The monthly plan builds an asset. And the businesses that say no? They become a lead generation network.

Stream 1 · one-time
$399
Per claimed website. Covers the domain, first year hosting, and your margin.
~$15 cost (domain + hosting)
~$384 gross margin per sale
Conversion target: 3-8% of outreach
Stream 2 · recurring
$49/mo
Care plan. Hosting, AI change requests via text, monthly updates, Pulse touchpoints.
~$10/mo cost per client
~$39 net margin per client/mo
Caretaker + Pulse = low churn
Revenue scenarios
conservative
4 sales/mo · 20 care clients
$2,576
~$31k/yr
target
10 sales/mo · 60 care clients
$6,940
~$83k/yr
scaled
25 sales/mo · 150 care clients
$17,350
~$208k/yr
♻️
The rejection flywheel
Businesses that say no become lead gen pages for competitors. Those pages rank on Google and sell leads at $30-120 each. Every "no" still makes money.
Why this works

The unfair advantages.

01
You show up with proof
Every web agency pitches. We deliver. A business owner clicks a link and sees their actual finished website. That changes the entire sales dynamic -- you're not asking them to imagine something, you're showing them something real.
02
AI makes it personal, not templated
Every site is custom-written from that business's real reviews, real data, real voice. It doesn't look like a template because it isn't one. That quality gap vs competitors is massive and widens as AI improves.
03
Retention is automated
Most web businesses lose clients because nothing happens after the site goes live. Caretaker and Pulse mean clients hear from CrispySites proactively every month. They feel looked after. Churn stays low without manual effort.
04
Location is irrelevant
This is a fully remote digital operation. Scout any city, run the pipeline, collect payment. You're not doing door-to-door -- you're running a software company that happens to sell to local businesses anywhere in the US.
05
Designed for a human throttle
Pour gas when you want volume. Pause Instantly and the pipeline idles. Resume when you're ready. The system is designed to survive your good weeks and bad weeks equally. It doesn't need you every day.
06
The City Scorer finds markets fast
A built-in scoring system evaluates any city for lead density, competition level, and estimated conversion value. You can identify and enter a new market in an afternoon, not a month of research.
The tech stack

Lean. Proven. Affordable.

Total operating cost under $115/month. One sale covers 3+ months of overhead. Every tool has either a free tier or a direct API for full automation.

🔍
Outscraper
Lead prospecting
~$29/mo
🤖
Claude API
All AI agents
~$30-50/mo
☁️
Cloudflare
Hosting + domains
free + ~$12/domain
📬
Instantly.ai
Cold email + SMS
~$37/mo
📱
Twilio
SMS + phone AI
~$5-10/mo
🗃️
Airtable
CRM + lead tracking
free tier
💳
Stripe
Payments
2.9% + 30¢
🐙
GitHub
Code + deploys
free
Total monthly operating cost
before first sale · covers full automated pipeline
~$115/mo
one $399 sale = 3+ months covered
Already built

This isn't a napkin idea.

Six working prototypes exist today. The dashboard runs on live AI. The claim flow is interactive. The client portal handles real change requests.

⚡
openclaw dashboard
OpenClaw Dashboard
Full 8-agent pipeline UI with City Scorer, lead table, client management, and Pulse agent. Powered by live Claude API.
✓ live prototype
🍝
business preview site
Business Preview Site
Custom-designed preview with claim banner, floating CTA, and working claim modal. Shows exactly what a business owner sees.
✓ live prototype
🦆
marketing homepage
CrispySites Homepage
Full marketing site with how-it-works, example previews, and transparent pricing. Ready to deploy.
✓ live prototype
🛡
client admin portal
Client Admin Portal
AI-powered change request system. Clients type in plain English, Caretaker auto-applies safe changes or flags risky ones.
✓ live prototype
🌐
claim flow
4-Step Claim Flow
Contact info, domain picker with live availability check, plan selection, and payment. Full Stripe-ready checkout.
✓ live prototype
🗺
city scorer
City Scorer
AI scores any city 0-100 for lead density, competition, and opportunity. Built into the dashboard. Drives the pipeline search.
✓ live prototype
What's next

The engine is designed.
Now we build it.

OpenClaw needs to go from prototype to production. Cloudflare, GitHub, and the API connections are next. Then the first pipeline run. Then the first sale.

Register crispysites.co
GitHub + Cloudflare setup
Build OpenClaw pipeline
Warm outreach domain
First pipeline run
First paying customer
Pour gas 🔥
🦆
CrispySites
built with Claude · St. Pete, FL · 2025